What is this?
This resource provides guidance on how to curate groups for group interviews and facilitate the experience so it yields the information that your project needs.
When should I use this?
Group interviews are a great way to get multiple perspectives on a topic, issue, or challenge in a short period of time. You can also use them to identify people that you might want to involve in other stages of your project, as individual interviews, in a co-creation session, or as prototype testers.
More about this...
While group interviews don’t allow you to go deep with subjects, they allow you to gather a lot of information quickly. It’s particularly important to think about how the composition of the group and its dynamic will affect the answers you get. You may want to interview a group of third-grade teachers to understand how they use data to inform their practice or a group of refugee students to understand how they experience going to school in a new country, for example.