Framing Research Questions

What is this?
This one-pager provides a framework for generating interview questions that elicit facts, objectives, emotions, and ideas from your interviewees. 

 

When should I use this?
Once you’ve built a fact base for your project and identified your interviewees, you can use this to determine what you need to learn from them and how to frame your questions.

 

More about this...
Time with interviewees is usually limited to 90 minutes or less, so it’s important to go in with a clear idea of what you already know, what you don’t know, and what information subjects can provide. This framework provides a way to generate questions that will ascertain facts, motivations, emotions, and ideas from user interviews.