Define your audience

What is this?
A simple process to consider the full spectrum of people who will be affected by your solution.

When should I use this?
At the very outset of your project, focus your work on those who will be most affected by certain policies and those whom you want to influence to create or improve policies.

More about this...
Who are the beneficiaries of the policies that you’re working on? Special education students? Veteran teachers? Parents? Who are the people that you are writing for? The general public? Advocacy organizations? A specific lawmaker? These are central questions to consider at the outset of a project. This resource provides a process to define your audience with your team.